Scholarship Marketing

Think Outside the Box

Increased visibility leads to increased revenue, yet gaining an edge on your competition isn’t easy. Sponsoring academic scholarships is your secret weapon. That’s where Scholarship Impact comes in.

We develop, deploy, promote, and manage cost-effective branded scholarships designed to enhance your image, generate goodwill, and amplify your SEO signal.

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Do Well by Doing Good

Support Students and Supercharge SEO

Money matters in today’s educational marketplace. Whether a student’s path is to a community college, a four-year university, a vocational school, or a trade school, scholarships help ensure future success. By engaging Scholarship Impact, your company can help the students you care about transform their dreams into reality – while acting as a force multiplier to advance your SEO strategy and burnish your brand. Here’s why it works….

Why it Works
Build Authoritative Backlinks

Backlinks are the backbone of SEO. Scholarship Impact’s distribution strategy results in top-quality .edu backlinks to your website and leads to second generation backlinks from scholarship directories and other sources.

Boost SEO Signals

Search engines pick up a variety of incremental signals to determine rank. When visitors land on your site’s scholarship page and stick around to read about the scholarship and requirements, dwell time increases. When your scholarship is linked from another site’s prime real estate – higher in the HTML code and within the page’s unique content – you get another lift.

Amp Up Social Media

Social media signals aren’t a standalone search engine ranking factor, but links shared on social media correlate with high ranking position. Scholarship-related posts jumpstart link sharing and inject authentic sharing activity.

Leverage Autocomplete

Search engines display helpful options when a user types a query into the search bar. When a client or potential client begins to type your company name (“Acme”), the search engine will offer “Acme Scholarship,” which grabs the visitor’s attention and leaves a positive impression.

Create Fresh Content

Search engines reward fresh, original content. Scholarship Impact provides scholarship-related webpage and blog content, social media content, and profiles of scholarship winners. We can also craft scholarships that have a crowdsourcing effect, such as harvesting applicants’ opinions or knowledge, or generating applicant submissions that can become usable site content.

Showcase Your Priorities

Scholarship Impact utilizes 18 categories of applicant characteristics to tailor a program that reflects your brand and aligns with your philanthropic priorities. We then craft a local, statewide, or national scholarship designed to maximize exposure to your target audience.

Strengthen Community Engagement
Scholarship Impact’s thoughtfully crafted scholarship program augments your company’s community engagement initiatives, keeping your brand front-of-mind among current and potential customers and clients.
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The Snowball Effect

An effective scholarship marketing plan acts as a force multiplier.

Scholarship Impact’s strategies increase results over time. While branding and SEO efforts often have diminishing returns, your investment in academic scholarships produces a compounding effect that delivers long-term dividends. A predictable scholarship marketing cycle sustains the momentum.

Our Secret Sauce

Our insider knowledge of college admissions, financial aid, and institutional and independent scholarships drives our strategy.

Scholarship Impact guides and advises you every step of the way. We create your scholarship offerings, and then supply content for your website and social media. We build and host your online application, and then gather and screen submissions from applicants. We can select your recipients or facilitate your selection committee meeting. We can even disburse the awards to your scholarship recipients.

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Fast and Affordable

Settle on the plan that’s right for you, and we can deploy your first scholarship within three weeks.

Scholarship Impact is affordable and effective. Our approach is to ask detailed questions, listen closely, and then develop a high-impact, customized program that matches your ambition and reach. We can drill down and develop a hyper-local offering, expand to encompass the entire U.S., or develop a program that’s somewhere in between. You’ll never have pay a dime for program elements that you don’t need.

Count on Scholarship Impact to…
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Develop

An eye-catching scholarship program that reflects your values, aligns with your goals, and matches your geographic reach
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Launch

A comprehensive package that seamlessly integrates into your existing marketing efforts, ranging from a turnkey application to compelling content
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Promote

Your scholarship program to drive traffic to your website, create inbound links from authoritative domains, and garner social media buzz
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Manage

Every complex detail of your scholarship program, from prescreening applicants to fielding questions to disbursing awards

Affordable Scholarship Marketing & Management

Whether you’re interested in offering a single scholarship or a scholarship each quarter, Scholarship Impact has a pricing plan to fit your needs.

Around Town

Perfect for local businesses focused on increased visibility and community engagement. We reach out to area high schools, universities within a 50-mile radius, and scholarship directories.

Across the State

Ideal for licensed professionals who wish to promote their profile statewide. We connect with up to 25 colleges and universities throughout the state to grow backlinks and social media signals.

Through the U.S.

The right choice for companies with a multi-state or national reach. We work to get your name on the radar of 300 universities around the country and up to a dozen scholarship databases.

Discover Results-Driven Scholarship Marketing
Scholarship Impact designs local, state, and national scholarship marketing campaigns tailored to our clients’ needs. Let us launch, promote, and manage your scholarships, transforming them into force multipliers that boost your brand awareness, SEO, and public relations strategies. Contact us to take the next step.
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